OUR ROOTS

ABOUT

uSR

Founded in 2008 eSiteki, Swaziland and premised on the need to curate and deliver sartorial experiences the discerning lady and gent can proudly own and obsessively don, every day - SGONIAN REPUBLIK [SR], is the “brand-child” of self-taught Swazi fashion creative Philani “Sgonia” Mpanza who founded this Swazi cultural icon for the world, upon inspiration from his days helping his mother sell second-hand clothing at the local marketplace.

Over the past decade-plus and now warmly known as “SR”, the brand has firmly established itself as Swaziland’s foremost urban contemporary lifestyle fashion brand, against the sexy backdrop of consistently winning the hearts of C-Suite executives and their ilk whilst endlessly inspiring the hustlers in the streets of the kingdom and in neighboring states all in equal measure.